How do I measure ROI in mortgage advertising campaigns?
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Could you elaborate on your reasoning for this response?
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You must monitor both the cost of your advertisements and the money received from conversions in order to calculate ROI (Return on Investment) for mortgage advertising efforts. Track key performance metrics (KPIs) such lead volume, cost per lead (CPL), application completions, and finalized loans after determining your overall ad expenditure. To link conversions to particular campaigns, use technologies such as Google Analytics, CRM programs, or ad platform analytics.
